Email Marketing Made Simple & Powerful

Jane Friedman Workshop: Regular Registration Ends July 20 (Late Registration Fee: $10)

Wouldn’t it be nice to have a reliable and trustworthy marketing strategy, untouched and unaffected by changes in social media platforms—something you 100% owned and controlled over the entirety of your career or business? What if this technique allowed you to directly and immediately reach your most important readers or customers, with a personal message you could feel confident they’d see, whether or not they use social media? What if this technique could ensure a successful book or product launch?

That secret weapon exists, and it’s an email list.

Why email?

E-mail marketing is the No. 1 overlooked marketing tool when authors seek to build their overall platform and book sales. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author and business should have.

Isn’t email dead?

There are all kinds of trend articles that declare the death of email, usually saying that young people don’t use it, and that it will fade.

But let me ask: Do you still use email? How many days can you go without checking your email? Would you be able to conduct day-to-day business without an email address?

Email is still the No. 1 business communication tool. It’s true that we more often use social media, instant messaging, and apps for personal communication, but email still rules for marketing, networking, and direct reach to fans.

—Quote from Copyblogger

You don’t need special technical skills

Thankfully, it’s easy to get started with e-mail marketing, and it doesn’t require any coding knowledge. Most email services offer drag-and-drop design and friendly interfaces for you to get started. No coding required.

Think you have nothing to say?

That’s OK, that’s how many authors and business owners feel about marketing by email. This course will cover the many different types of content strategies you can use, either building off content you already have, or creating new content. Whatever your strategy, sending out an email newsletter doesn’t have to be a time sink. You can get started by just committing a few hours a month, sometimes even less.

You can start for free

Some of the best services allow you to begin sending emails right away without paying a dime. Once your list becomes significant, then you’ll have to pay. But by then, the value of your list will far outweigh the cost.

In this in-depth course, you’ll get strategic, tactical, and technical instruction, including topics like:

• How to build a bigger list (and prevent list drop-off)
• What kind of sending frequency is best for your unique goals
• The difference between HTML and text emails, and how to use both effectively
• How to set up automated email sends of your blog content on a daily or weekly basis
• How to integrate your email sign-up forms into your site, and where to put them to maximize your sign ups
• The secret to compelling copy that encourages people to sign up for your list
• Pros and cons of offering an “ethical bribe” for people who sign up to your list
• The importance of subject lines, plus research on which words trigger a better open rate
• How to avoid amateur mistakes in the design of your email newsletter that ruin your effectiveness
• What is perceived as “spammy” or annoying—and how to avoid any practices that would categorize your emails as spam
• How to gauge the success of your newsletters—and how to test and improve them over time
• The basics of list segmentation, which improve the health of your list and its response
• How and why to get started with autoresponders to keep your list happy and healthy

Who should attend?

• Anyone who has books to market and promote
• Creative professionals who are building their online platform
• Anyone trying to find and grow their audience
• Writers interested in the basics of email marketing
• Writers who want to learn more about content marketing

You may think you already know what there is to know about each of the 10 MailChimp topics covered as just part of this workshop. That’s what I thought. Boy, was I in for a (good) surprise while I was previewing these videos for the class. Watch every one of these. There is something to learn, even for the expert, because you’re not just getting basic training; you’re getting Jane’s unique approach and insights. I made changes to our existing systems every step of the way as I watched (and paused each video while I went off to make the changes). —L.L. Barkat, Manager Tweetspeak Poetry

Dates

July 27-September 12

Course Schedule

Week 1: A one-hour+ lecture on the basics of email marketing (video)

Week 2: Ten technical tutorials (using MailChimp as the example), that include Jane’s unique approaches and insights on best practice and marketing effectiveness: customizing your sign-up forms, embedding forms on your site, list importation, setting up RSS-based emails, etc. (video)

Week 3: Live Q & A Chat (we record in case you miss)

Week 4: Critique of sign-up forms, all copywriting elements, and website placement (Premium Registrants Only)

Week 5: A one-hour+ lecture on advanced email marketing: list segmentation, autoresponders, A/B testing (video)

Week 6: Critique of recent sends of your email newsletters or proposed sends (Premium Registrants Only)

Week 7: Final Live Q & A Chat (we record in case you miss)

Bonuses

• “Before You Send” checklist for all email newsletters
• List of Jane’s recommended email newsletters for you to subscribe to and learn from

Your Workshop Leader

A professor of publishing at the University of Virginia, Jane Friedman is an industry authority on how authors can use digital media to further their careers. She has an email subscriber list of more than 10, 000, a list she started building in 2009. As the former publisher of Writer’s Digest, Jane learned firsthand the industry best practices for email marketing, at a publishing company that boasts an email database of more than 3 million names. In addition to maintaining her award-winning blog for writers at JaneFriedman.com, she is a columnist for Publishers Weekly and a contributing editor to Writer’s Digest.

Registration Options

Basic Includes:
• all recorded lectures
• all tutorials
• 2 live Q & A video conferencing chats
• Bonus materials

$350 Basic + $10 Late Registration Fee • BUY NOW

 
 

Premium Includes:
• all recorded lectures
• all tutorials
• 2 live Q & A video conferencing chats
• Bonus materials
• slidepacks of Jane’s lectures (PDF format)
• individual live video conference or written critique of your work (weeks 4 and 6)

$500 Premium + $10 Late Registration Fee • BUY NOW

Premium registration option is limited to 10 participants.

What Our Other Workshop Participants Have Said

Diane Radford: Jane is a fountain of knowledge. She is willing to share her expertise and I’m very grateful. It was in part due to my great experience with a previous Jane Freidman Tweetspeak workshop that I chose to do another.

Lakin Easterling: I recently participated in Charity’s and Ann’s On Being a Writer workshop, and it was truly liberating. The online platform was beautiful for my introverted nature, but also challenging. Watching how other writers move through their process was inspiring — and being encouraged in my own process was invaluable.

Michelle Ortega: Although I will most likely not pursue publishing a non-fiction title, I gained invaluable insights in Jane’s workshop. It answered questions for me that I have been wrestling with for my business for the past few years, and coincides with my general philosophy of developing relationships with consumers as opposed to impersonal marketing strategies.

Darrelyn Saloom: I signed up for the fiction class at a crazy/busy time. What was I thinking? With all the chaos in my life, I am so happy I did. I would NEVER have completed a 3-thousand word short story otherwise. It was wonderful to have Anthony’s guidance and feedback. And I am so pleased with the result.

Brad Grout: I am personally getting so much out of this memoir workshop…you people are AMAZING!

Lexanne Leonard: The most important step I’ve taken is to join Tweetspeak’s Poetry Workshop with Anne Doe Overstreet. I cannot begin to thank Tweetspeak, Anne, and my fellow students for this journey.

Darlene S.: I don’t think I can put into words both the overall value of the lessons learned and the encouragement I got.

Sandra Heska King: This was absolutely the single best whim I’ve followed.

Photo by Menno van der Horst, Creative Commons, via Flickr.